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Vice President, Marketing - Arizona Coyotes; Glendale, AZ

The Vice President, Marketing is responsible for creating and implementing an agreed upon comprehensive marketing strategy for our sports business. Specific areas of focus include market research and analytics, promotions, database and e-marketing as well as overall brand development, advertising, media planning/buying, graphic design, and interactive marketing.

Tasks and Responsibilities:
•    Develop short and long-term marketing and advertising strategies for the Arizona Coyotes in collaboration with leadership from the revenue generating departments in the organization.
•    Maximize overall revenue potential by developing initiatives to support new revenue opportunities, particularly those designed to increase event attendance, corporate partnership sales, premium sales, retail, and new media initiatives.
•    Develop and administer quality database-building strategies and programs which result in positive ROI.
•    Develop and execute comprehensive and creative marketing plans and programs to maximize sales and revenue objectives for the organization in all areas of Marketing.
•    Oversee the preparation and administration of departmental operating budgets.
•    Interact with all departments to contribute to the analysis, development and implementation of all marketing and sales campaigns.
•    Oversee relationship with all agencies, consultants and partners.
•    Oversee development and production of marketing and sales collateral materials consistent with brand and creative initiatives.
•    Work in conjunction with Corporate Partnerships to support partner activation strategies, partner POS promotions, partner game presentation initiatives, and partner advertisements in print, digital, social and online capacities. Also support the creative needs of Corporate Partnerships including presentation mock ups, year-in-review documents and client needs as determined.
•    Work closely with Ticket Sales and Premium Sales to develop all collateral (Season, Group, Partial Plan, and Premium) and implement all sales and marketing promotions related to delivering positive results. 
•    Develop all individual sales strategies and tactics in order to maximize ticket sales and premium revenues.
•    Work in conjunction with Client Services to develop and implement Thank You Campaigns, Ticket Packaging and all other retention initiatives and strategies.
•    Work in conjunction with the Broadcast Department and other partners on fully integrating marketing campaign into their production efforts.
•    Work in conjunction with Event Presentation in overseeing the development, planning and implementation of marketing campaign into all game, event and entertainment elements.
•    Develop and maximize promotional relationships with media outlets, promotional partners and broadcast partners.
•    Oversee advertising function, including digital, television, billboard and radio advertising.
•    Recruit, manage, supervise, motivate and provide leadership to direct reports in the Marketing department through performance management, training, coaching and development.
•    Represent Marketing at NHL league meetings and regional workshops/conferences.
•    Other duties as assigned.

Required Knowledge/Skills/Job Qualifications:
Knowledge, Skill and Ability:
•    Proven leadership and management skills.
•    Strong communication and teamwork skills.
•    Strong analytical skills.
•    Ability to prioritize multiple tasks, effectively respond to office workflow issues, demonstrate accurate judgment of needs for support services, possess effective written and oral communication skills, actively support the team approach, be a self-starter.
•    Able to work flexible hours including working nights, weekends and holidays.

Education and Formal Training:
•    Bachelor’s degree from a four-year college or university required.

•    Minimum five (5) years of marketing, analytics, or digital sales experience required.
•    Experience in the sports industry or live entertainment required.
•    Proven track record of operating as an integral part of a senior management team contributing to the overall strategic direction of the organization beyond communications and marketing.
•    Strong communication and teamwork skills.
•    Strong analytical skills.
•    Database marketing and/or research experience (sports marketing experience preferred)
•    Proven success in building a sports league or multi-faceted organization across all forms of media.
•    Self-confident, outgoing, well-organized personality who is a self-starter.

Material and Equipment Used:
•    CAN SPAM, TCPA, CASL, PCI DSS, National Do Not Call Registry
•    Oracle Eloqua
•    Microsoft Dynamics CRM

To apply for this job, send an email to Please include the job title in your cover letter.