Job Description

Director of Ticket Sales - Great Lakes Loons/Michigan Baseball Foundation Enterprises; Midland, MI

Background 

The Great Lakes Loons are a Single-A Minor League Baseball affiliate of the Los Angeles Dodgers. Founded in 2007, the club is a member of the 16-team Midwest League and won its first championship in 2016. 

In 2006, a group of regional community leaders led by former Dow Chemical Company CEO William Stavropoulos, announced the formation of the Michigan Baseball Foundation to bring Minor League Baseball to the Great Lakes Bay Region. MBF acquired the Southwest Michigan Devil Rays, relocating the team to Midland where they played before a capacity crowd for their first home game on April 13, 2007.   

Dow Diamond is home to the Great Lakes Loons. Constructed in just 367 days, the 6,300 capacity state-of- the-art ballpark was designed by HOK Sport (now Populous) and built by Three Rivers Corporation. In addition to hosting 70 Loons home games every season, the stadium has hosted over 1,000 special events including two MWL All-Star Games, major concerts, corporate events, formal dinners, receptions and other customized functions. 

One hallmark goal of the Loons is to keep the ballpark fun, exciting and relevant to the fans and community. At the conclusion of the 2017 season, the ballpark received its largest reinvestment since it opened with $3 million in improvements including the fifth-largest videoboard in the MiLB, two HD ribbon displays, the opening of the retro-theme "Glory Days" apparel store, and a remodel of the Lou E's Lookout playground area. 

Position Summary 

The Director of Ticket Sales will lead the ticket staff in selling and servicing all ticket packages, group sales, household sales, renewals, and ticket operations. 

Essential Functions 

• Provide leadership for the ticket sales staff including training, monitoring of appointments, sales, and customer service 
• Sell comprehensive corporate hospitality packages for the Great Lakes Loons and Dow Diamond to local, regional, and national businesses. This will be achieved through qualified leads, referrals and cold calls 
• Develop and manage a budget for ticket sales and ticket operations 
• Attend sales calls with staff on a regular basis to provide feedback and help to improve sales techniques
• Oversee all aspects of ticket sales customer service including planning for efficient service on game days and resolving ticket issues that may arise 
• Manage all box office operations including implementation of ticket system, procedures, seat placement, printing, and accounting 
• Lead weekly sales meeting including compiling and distribution of weekly sales reports 
• Be active in local community events geared towards meeting other business people including chambers and service groups in the Great Lakes Bay Region 
• In conjunction with Marketing and Promotion departments, develop and implement a plan to increase ticket sales 
• Work with Marketing department to produce all printed material related to tickets 
• Work closely with the CRO to formulate policies for ticket inventory, pricing, and goals 
• Other duties as deemed necessary or as directed

Knowledge / Skills / Job Qualifications 

• Excellent written and verbal communication skills, including the ability to successfully communicate with the public, other employees and vendors 
• Knowledge of ticket software systems 
• Attention to detail 
• Proven track record of generating sales results 
• Ability to work flexible and demanding hours, including weekends and holidays 

Preferred Education and Formal Training 

• Bachelor’s Degree 

Preferred Experience 

• A minimum of five years of working in sports 
• A minimum of three years selling in a ticket department 
• A minimum of two years managing people 

 


 

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