Job Description

Senior Director of Sales - USA Swimming; Colorado Springs, CO

About USA Swimming

As the National Governing Body for the sport of swimming in the United States, USA Swimming is a 400,000-member service organization that promotes the culture of swimming by creating opportunities for swimmers and coaches of all backgrounds to participate and advance in the sport through clubs, events and education. Our membership is comprised of swimmers from the age group level to the Olympic Team, as well as coaches and volunteers. USA Swimming is responsible for selecting and training teams for international competition including the Olympic Games and strives to serve the sport through its core objectives: Build the base, Promote the sport, Achieve competitive success. For more information, visit

This role will be a key part of the leadership of the Commercial Division at USA Swimming. The Division’s core functions include:

  • Sponsor Sales & Servicing
  • Revenue Generation
  • Event Marketing
  • USA Swimming Productions
  • Marketing Campaigns
  • Grow the sport marketing/PR campaigns
  • Public Relations & Media Services
  • Social Media
  • Management
  • Splash Magazine
  • Creative Services
  • Merchandise
  • Digital (ex. Deck Pass app, Social Media)


Job Summary

This position requires an experienced commercial professional with a strong background in commercial sports growth and revenue generation. This position will be located in Colorado Springs, Colorado, at the USA Swimming headquarters.

Essential Duties/Responsibilities

  • Sales
    • Lead corporate partner sales for sponsors, suppliers, licensees for both USA Swimming and the USA Swimming Foundation
    • Prepare digital, print and video sales materials & proposals for potential partners
    • Develop and execute long-term digital sales strategy (ex. online, apps, Deck Pass on Team Unify, etc.)
    • Serve as primary liaison with external sponsorship sales agency
  • CRM & Business Intelligence
    • Oversee strategy and execution of customer relationship management platform for the organization
    • Oversee monetization of USA Swimming assets (ex. TV, digital, print)
    • Develop strategy for annual consumer and corporate partner research
    • Develop strategy for quarterly “dashboard” reports and tracking for Commercial Division with potential to expand to the organization
  • Membership Marketing
    • Lead the strategy of marketing and promotional campaigns to grow USA Swimming membership across key categories (ex. Premium, Flex memberships)
    • Support team efforts to grow in their areas
  • Event Marketing
    • Strategic planning and execution for event marketing, fan engagement, sponsor activations, and promotions.
    • Grow tickets sales and event revenue
    • Oversee fan experience and VIP hospitality at events
    • Incorporate partners into signage and on-site visibility of events
  • Staff Oversight
    • Oversee the following positions:
      • Sales
      • Digital Marketing & Business Insights
      • Membership Marketing
      • Event Marketing


Job Qualifications (knowledge, skill, ability, educational/training, experience, working environment, physical activities):

  • Minimum of 10 years of experience in sales, sports marketing and business development
  • 4-year degree in sports management, marketing and/or related field
  • A “can-do” attitude and professional demeanor
  • Excellent interpersonal, written and verbal communication skills
  • Willingness to travel, at times extended and on weekends
  • Knowledge of Microsoft Office for communication
  • Knowledge of web technology tools
  • Ability for public speaking
  • Knowledge of business management principles involved in strategic planning, resource allocation, best practices and leadership

This job description is not intended to be an exhaustive list of all duties, responsibilities or qualifications associated with the job; other duties may be assigned.

USA Swimming is proud to be an Equal Employment Opportunity Employer

To apply for this job, send an email to Please include the job title in your cover letter.